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Following are some examples of qualitative variables. Quantitative research on the other hand usually involves collecting large quantities of numerical data from a much larger group of people often indirectly through surveys or analytics tools. Qualitative Vs Quantitative Methods Of Verification And Evaluation Research Definition Research Skills Research Methods Qualitative variables are also known as attributes. . Qualitative research focuses on the collection and analysis of data that is non-numerical in nature. It is data that can either be counted or compared on a numeric scale. Both qualitative and quantitative research methods are commonly used to support existing concepts and theories and develop new ones. Qualitative data typically consists of words while quantitative data consists of numbers. However combining quantitative data with qualitative data. Qualitative research focuses on the meanings and interpretations of data while qu...